Marula & Hemp | Flex-Hold Buttercream

Apply a decent amount based on your hair's length, thickness, and curl pattern to damp hair, distributing evenly through each section from roots to ends. Style as desired for twist-outs, braid-outs, wash-and-go styles, or protective styles. Allow hair to air dry or diffuse for enhanced definition. Use on dry hair to smooth frizz, redefine curls, or add lasting moisture and softness as needed.

Distilled Water, Aloe Vera Gel, Mango Butter, Behentrimonium Methosulfate (and) Cetyl Alcohol, Avocado Oil, Meadowfoam Seed Oil, Rice Bran Oil, Grapeseed Oil, Mafura Butter,  Panthenol (Pro-Vitamin B5), Rice Curl Complex, Brassica Campestris/Aleurites Fordi Oil Copolymer, Cetyl Alcohol, Cetearyl Alcohol, Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Ethylhexyl Olivate, Hydrolyzed Baobab Protein, Polyquaternium-7, Preservative System (Phenoxyethanol, Caprylyl Glycol, Sorbic Acid), Sclerotium Gum, Vitamin E, Fragrance, Lactic Acid.

Best Suited Hair Types & Textures

• Curly (3A–3C)
• Coily (4A–4C)

Ideal for medium to thick hair seeking lasting moisture, flexible hold, and soft, touchable definition. Suitable for finer textures when applied sparingly.

Best For

• Twist-outs
• Braid-outs
• Wash-and-go styles
• Protective styling
• Defining curls and coils
• Moisture sealing
• Frizz reduction
• Daily styling

Our formula is thoughtfully crafted without the use of:

• Sulfates – to prevent dryness and irritation

• Silicones – for a more natural feel and no buildup

• Parabens – avoiding synthetic preservatives linked to health concerns

• Phthalates – eliminating potential endocrine disruptors

• Other Harmful Ingredients – no artificial dyes, mineral oils, or harsh alcohols

Marula and hemp seed oils are prized for their lightweight nourishment and ability to help maintain softness and shine, while mango and mafura butters provide rich conditioning to help seal in moisture. Combined with aloe vera and modern conditioning ingredients, they create a buttercream that delivers flexible hold without sacrificing softness or natural movement.

Thoughtfully crafted with premium botanicals and modern hair science to nourish, strengthen, and celebrate the beauty of naturally textured hair.

Patch Test: Always conduct a patch test before full application, especially if you have a sensitive scalp. This helps to ensure you do not have any allergic reactions to the ingredients.

Research Ingredients: Understand the specific benefits and properties of the ingredients you are using. Some natural ingredients can be potent and may have specific usage instructions, so knowledge is crucial.

Quality Matters: Be mindful of the source and quality of the products. Opting for organic and ethically sourced ingredients is preferable to ensure purity and sustainability.

Follow Guidelines: Adhere to the recommended usage guidelines, as natural products can sometimes require different application methods compared to synthetic alternatives.

Consistency and Adaptation: Maintain consistency in your routine for the best results, but also pay attention to how your hair and scalp respond. Be willing to adjust your usage as necessary.

Holistic Approach: Remember that holistic wellness is about balance. Integrate these products into a well-rounded lifestyle for optimal effects, combining them with healthy habits and self-care practices.

By taking these steps, you can effectively harness the benefits of natural hair care products while ensuring safety and promoting overall well-being.